The Print Blog
The Importance of Font
Font serves a bigger purpose than just allowing a person to read a message or type a message - they work just as body language does. Based on the type of font that has been used, people will infer certain messages based on how the font looks. When we have a conversation, we use more than words to communicate. Body language, inflection of voice, eye contact, volume and gestures all play a part in [...]
Simple Ways To Promote Your Business
With the various amounts of ways to communicate your message and promote your business or product, how do you know if what you're putting out there is actually being consumed by your target customers?
Design Tips For Creating Signs
Whether you’re identifying the name of your company, showcasing products and services, or promoting a current sale, the content and aesthetics of your signage will dramatically impact its effectiveness.
Tips for Marketing a Small Business
Marketing your business can seem like a daunting task. Between not having enough hours in the day and not knowing where to start, it may feel a bit overwhelming.
5 Tips To Make A Trade Show Successful
Attending a trade show that covers your industry can be a valuable experience for a business. You're able to gain a lot of great information about your industry, gain information about competitors, gain new industry contacts for future partnerships, and above all else, gain new clients. Trade shows can be extremely beneficial if you prepare yourself before going with tools and tactics on how to approach interactions during the show. Below are a handful of tips [...]
Unique Sign & Graphic Ideas For Your Business
In order to grab a person's attention, to pull it from those small screens in their hands, businesses must begin utilizing new and unique strategies. Gone are the days when the majority of people walk around with their head raised, instead only giving quick glances up, meaning you have literally seconds to grab their gaze; so making the most out of those seconds is incredibly important.
Labor Day Advertising Ideas For Your Business
Finding unique advertising opportunities for your business to stand out on Labor Day isn't hard. We've provided four great ideas to help your business bring more people in on this national holiday.
Great 4th of July Parade Marketing Ideas
4th of July is a fantastic day to not only celebrate our country, but to also get your business out in front of hundreds and hundreds of people. We've given you some great ideas on how to market your business even during this national holiday.
When To Use Banners
Banners are a fantastic marketing tool for your business when used in the right setting. Learn about some of those settings in this article!
4 Tricks for Tracking Print
Tracking your return on any print advertising campaign that your business partakes in can be a difficult challenge. Take a look at our quick and dirty list of easy to do tricks for tracking that kind of thing!
RGB v CMYK | The Battle Of The Color Spaces [Infographic]
What is the difference between RGB and CMYK? Find out in our newest infographic!
Why You Should Be Using Direct Mail [Infographic]
A complete marketing campaign for any business should not just be limited to the digital space. While social media, emails, and even TV commercials are fantastic ways to help a business reach their target customer; they can lack the staying power that a printed marketing direct mailer has. From staying in your customers home for a long period of time to being read multiple times before being discarded; direct mail is a fantastic additional marketing mechanism [...]