The 4th of July is not just the birthday of our great country, it is a time when family and friends get together to spend an enjoyable and fun day together, topped off with spectacular firework shows once the sun falls below the horizon. While fireworks are a fantastic send off to another year of our country’s birthday, the day normally kicks off with thousands upon thousands of local cities around the country will put on a parade for their citizens.
Parades give the local community a chance to show off their very best and celebrate with everyone. Each parade is different, but you’ll always see an assortment of politicians, schools, organizations, and businesses touting their patriotic spirit to all the onlookers. If your business is planning on participating in one of these local parades, you’re in need of a bigger-than-normal sign to stand out. With the sheer amount of stimuli a parade audience is subjected to, a small/boring sign will be forgotten just as soon as it leaves a person’s field of view. So, why not make something big; something lavish; something that will leave a lasting impression? We’re here to help give you the right kind of inspiration to make your sign and business stand out from the crowd.
Parade Banners
Banners are the easiest and best way to have your business identified during a parade. Banners are usually held by a couple of people or strung along the side of a vehicle. While most banners are printed on a single color vinyl banner, they always look very similar to all the other banners in the parade and truly don’t stand out that much – so why not make your’s different? Make your banner as big and attention-grabbing as possible. Display your business, your brand, your school, team, or accomplishment with pride.
The more memorable your decal, the more business you’ll gain.
Parade Signs
Signs are a great and useful tool for getting your name out there for not much money. Signs can be small enough for a child to hold, or as large as taking up the back of a truck. With the right art direction, a sign for your business can draw a huge amount of attention.
Since you have a captive audience during the parade, why not make the sign as best as you can. Maybe you provide a small sign to everyone that is walking with your section of the parade that somehow ties into the Banner that you have attached to the side of your vehicle? Maybe each sign is cut to a specific shape. Maybe they’re colored Red, White, and Blue. Maybe there are multiple signs of varying sizes and shapes with different images on each one along with your company logo.
Signs are a great way of creating potentially cheap advertising assets that can be used year after year.
Creativity is often rewarded, and designing and printing a parade sign with a clever or strong message can be the best way to create a buzz. The best messages mesh holiday themes with your business or organization’s culture and communication style.
Branded Patriotic Products
Give the parade audience a gift to remind them of you long after the parade has actually ended. Free branded products are a great tool to give potential customers that they’ll keep and it puts your name in front of them for a long time. Here are some stats about promotional products:
Vehicle Decals
What would a parade be without some vehicles covered in Red, White, and Blue, blasting “Born in the U.S.A.” and honking their horn? A boring one. So why not be that business that stands out above the rest of the noise and is the thing that gets everyone excited and pumped up? Create flashy and eye-catching vehicle decals to plaster all over displaying exactly what your business does and how it can help people with particular problems.
Break It Down Bruce!
Percent of consumers who like to receive a promotional product
Percent of consumers do business with advertiser
Percent of consumers keep a promotional product for more than 4 years
Percent of consumers use a promotional product at least once a week
From just those few stats you can easily see how important branded products can be for a business in getting their name out there and gaining business; so why not be apart of those stats?
There are a ton of promotional products that you can choose from, some allowing you to pick custom colors and even add your logo/business name. Additionally, the promotional products don’t have to just be for the parade – you can still hand them out after the parade is done for months!