10 07, 2018

The Importance of Font

2018-06-12T11:25:59-04:00July 10th, 2018|Advertising, Digital Printing, Font, Marketing, Misc., Print Collateral, Tips|

Font serves a bigger purpose than just allowing a person to read a message or type a message - they work just as body language does. Based on the type of font that has been used, people will infer certain messages based on how the font looks.  When we have a conversation, we use more than words to communicate. Body language, inflection of voice, eye contact, volume and gestures all play a part in [...]

21 03, 2017

Why You Should Be Using Direct Mail [Infographic]

2017-11-21T15:33:58-05:00March 21st, 2017|Advertising, Marketing, Print Collateral|

A complete marketing campaign for any business should not just be limited to the digital space. While social media, emails, and even TV commercials are fantastic ways to help a business reach their target customer; they can lack the staying power that a printed marketing direct mailer has. From staying in your customers home for a long period of time to being read multiple times before being discarded; direct mail is a fantastic additional marketing mechanism [...]

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